0905 Deloitte Announces Results of Consumer Attitude Survey on Electric Vehicles (EVs) and Next Generation VehiclesDownload attachments
In their third year of sales in Japan, EVs are perceived as real products
• The level of awareness of EVs increased 4-fold in one year (from 21% in 2011 to 88% in 2012). However, the inclination to purchase an EV remains flat
• Awareness of next generation vehicles other than for EVs and hybrid electric vehicles (HEVs) is low
• There is an overwhelming inclination to purchase an HEV as a next generation vehicle
Tokyo, September 5, 2012 – Deloitte Tohmatsu Consulting Co., Ltd. (headquarters: Chiyoda Ward, Tokyo; managing partner: Akira Kondo) conducted a survey of the attitudes of Japanese consumers concerning next generation vehicles including EVs and identified several trends from the results.
For further information please download the attached full news release.